![]() Spy the competitors and learn what they’re doing Learning about industry developments and improvements Networking with people in their or any related industry In addition to learning who your audience is, understand what they’re trying to derive from your event. This will help you market your event in a way that reaches your audience faster. Understand your attendees’ interests, where they hang out, and what sort of content they consume. Create attendee personas and be as specific as possible. Analyze the common goals and interests your attendees might share. Knowing your audience makes it easier to plan activities. What are some of the brand-building activities you have planned (if there are any)?īy submitting this form, you agree to the processing of personal data according to our Privacy policy. How much revenue are you trying to generate through this event? ![]() How many registrations can your event accommodate? What interest groups should attend your event? What are you offering attendees? What is your event’s value proposition? Define your event’s goalīefore you start working on bringing attendees to your event, focus on understanding what your event’s goal is. To help you get started, we made a comprehensive checklist for you to market your event right and drive attendance. So how do you as an organizer create impact and drive registrations to a particular event? Would you email them, put out a poster, call your friend Bill and ask him to spread the word? Well, there’s a lot involved, and it might seem a little overwhelming to begin with. In fact, a low registration rate would affect everything including revenue, sponsorship, and speakers. However, all these efforts would amount to nothing if no one showed up at the event. Do you ever wonder how much work and planning it would’ve taken the organizers to run the show so seamlessly? The behind-the-scenes of an event involves a lot of activities starting from planning, coordinating, up to putting things together. Think of the last time you were at a music concert or a sports tournament.
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